After countless days, with thousands of hours spent building and strategizing, your start-up is finally off the ground and about to go into full production mode. This is a venture worth celebrating, considering how much work you’ve put in. We all love having fun, and there’s nothing wrong with having fun while telling the world about your new business venture. It’s for this reason launch parties were created. Here are some great launch party ideas you can run with.
1. A Private and Exclusive Launch Party
One powerful motivator in business is exclusivity. We all love to have first dibs on products, services, and many more. Instead of taking the deep plunge, you can test the waters by inviting a select group of individuals. This gives them a firsthand glimpse into your start-up. With the excitement of a little kid being told a secret before anyone else, this select group will help you spread the news of your new business, creating a larger buzz before you roll out the main launch party.
Trial parties are also a great way to understand what your target audience will like. Your select group acts as a focus group where all their feedback helps you fine-tune your original ideas to make them more appealing to potential customers. Make use of video production services at your trial party to create interesting content that’ll catch the eyes of your audience.
2. Live Stream
If there’s one thing this pandemic has taught us, it’s that virtual events can be just as fun as physical ones, plus they’re safer! This great idea takes us to a ticketed virtual event with a live-streaming option. Thanks to social media platforms like Facebook, Instagram, and YouTube, businesses can easily host virtual events and stream them for their followers.
Let’s say you’re planning to open a wildlife park. Many people would like to attend parties at a wildlife park but aren’t entirely sure about its safety. You can host a virtual event that showcases a closer look at all your endangered species, park office, and safety measures put in place to encourage them to make their way to your park without fear.
3. Influencers and Speakers
Launch parties are a great way to create visibility for your brand, but these parties need a little external help in some cases. This is where influencers and well-known speakers come in. Sometimes, this is the best way to get people to notice your brand and, ultimately, patronize. When planning an influencer or speaker event, try to reach out to influencers who’ll properly represent your brand. This type of marketing will excite your target audience and create an interest in the event.
4. Promotional Items
Another great idea to implement during your launch party is distributing promotional items. Most startups often work with limited resources but consider this an investment for bigger profits. When choosing your promotional items, you must opt for things that are just interesting and functional. The functionality would ensure that your brand is always in sight and ultimately in your audience’s thoughts. If the event was outstanding, even better! Some great promotional items include hand sanitizers, branded wall clocks, or self-care items.
5. Live Demos
The main reason for any launch party is to showcase your business’s services and products; thus, since it is a celebration of success, this shouldn’t be forgotten. In planning out the event, be sure to include time slots where a real demonstration of your business will be held. This allows you to show your guests exactly what you’re offering and impress them enough to get them talking about your brand. Live demos are a great way to get potential clients to engage with your business without fully committing.
All in all, there are many factors to consider to throw a memorable launch party. From the venue to the theme and itinerary, so much work has to be done. We hope the above-listed ideas came in handy.